Influencers participation on social media platforms has unquestionably altered how brands and consumers engage. Several fields, including crypto, agree with this. The crypto influencer marketing agency has grown by 50% in just the last year, largely thanks to companies giving influencers most of their funds. The problem with crypto, however, is that it’s much harder to use than traditional markets. First, a lot of cutting-edge technology, creative ideas, and difficult concepts are dealt with in cryptocurrency. All the information you need to begin working with Key Opinion Leaders (KOLs) to expand your brand’s reach, engagement, and success is right here in this article.
What Is Crypto Influencer Marketing?
Crypto influencer marketing is a lot like standard influencer marketing. The crypto community’s A-listers often collaborate with companies to spread the word about upcoming events, goods, coins, or initiatives. However, one thing that makes crypto influencer marketing agencies unique is its specificity. Crypto influencers are experts in their fields; not everyone can be one. They are all very informed if it’s blockchain, Bitcoin, DeFi, or another topic.Â
On the other hand, conventional influencer marketing covers a wide range of sectors, including fashion, cuisine, fitness, and leisure. In short, crypto influencer material is very focused because the crypto business is so narrow and complicated. Followers and brands both look up to influencers because of what they know, what they think, and how they think.
Importance of Crypto Influencer Marketing
Here lies the role of cryptocurrency influencer:
- They can change how people talk about cryptocurrencies online and make it easier for people to understand. Top crypto influencers can affect any crypto fan for a long time with high-quality material and marketing relevant to their audience.
- Powerful crypto influencers can raise awareness, get people to interact with a brand, and even get people to buy something in ways that brand accounts or star endorsements can’t. Most consumers (69%) believe more in influential people’s recommendations than in directly sponsored material.
- Also, 89% of businesses surveyed say that influencer marketing brings in more money than other types of marketing.
Benefits of Crypto Influencer Marketing
One of the best ways to help crypto projects and brands grow through marketing is to invest in people with many followers. They can do that in several ways, such as:
High-Quality, Useful Content
When it comes to cryptocurrency, most interested parties will seek out instructive information, whether in the form of product reviews, recommendations, or lengthy instructional videos. Influencers are experts at making content, and one of their best skills is explaining complicated ideas in a way that people can understand. Working with them on the material is very helpful for technical initiatives that need a lot of business understanding.
Increase Brand/Project Awareness
People who have influence and the community around them go hand in hand. Collaborations are great for brands because they let you connect with influential people and reach their loyal followers. Influencers can get more people to interact with and trust a brand than standard marketing methods because they have a large following. Even better, 60% of crypto projects said working with a celebrity raised company recognition.
Trust And Credibility
People with a lot of power in crypto are respected when people trust them as information sources. People listen to leaders whose suggestions are based on solid study. All projects or products they support get more respect because they are linked to them.
Many people believe influencers more than they trust standard or branded ads. Influencers can help you get possible investors excited about new crypto projects.
Build An Online Community
Fans of new technology or new business possibilities will always look for ways to get closer to each other. This means that brands need to make a place where people can share useful information, ask questions, get mental support, or even talk about crypto. This could be a conversation site or a crypto community on Discord. People with a lot of influence can help you make room for them.
Improve Conversion and Adoption
It is possible for influencer marketing efforts to get 11 times more sales than regular ads. Why does that happen? It all begins with the strong, lasting bonds they’ve established with their followers. This makes people more interested and builds trust, leading to change and acceptance.
Followers think influencers are real and honest, making them more likely to have faith in what that influencer says. It may be a brand-new item on sale, a choice about buying or selling, or even a trustworthy new business. That’s why ads with crypto influencers have an average success rate of 6.5%. To give you an idea, the typical success rate for other methods like Google Ads and email marketing is 3.75 per cent for search ads and up to 5 per cent for email marketing across all industries.
Cost-Effective Crypto Marketing
The best thing about influencers is that brands save money for every dollar they spend. Most people who use influencer marketing get back $6.50 for every $1 they spend, so it’s well worth the money. Influencer crypto marketing is a more cost-effective way to market than traditional methods.
Types of Crypto Influencers
There are several ways to group influencers into different groups based on their number of followers, the topics and hobbies they cover, or the material they produce.
Crypto influencers operate in a small arena; therefore, they have specific interests and provide content for various channels. Because of this, their following, connection, reach, and total influencer effect are the main things that define them. The four categories of influencers are as follows:
Mega-Influencers
👤Follower count: 1,000,000 and more
As far as fame and power go, they stand out. Some people might even think they are the smartest person in their field. Think CEOs, creators, KOLs, and early adopters of crypto. With so many fans, everyone is looking at them, but they might not always be the friendliest. Their comments may shape market perceptions, but relative to their number of followers, their level of community participation might be rather modest.
Crypto Mega-Influencer: Vitalik Buterin has over five million Twitter followers and is one of the co-founders of Ethereum.
Macro-Influencers
👤Follower count: 100,000 to 1,000,000
The macros are the next level down from the mega-influencers. They are also well-known in the crypto world and can convince people to follow them. The macro-influencers community is big enough to still interact with smaller communities.
Crypto Macro-Influencer: Andreas M. Antonopoulos gained over 700,000 followers on Twitter and over 300,000 subscribers on YouTube by posting free Bitcoin videos.Â
Micro-influencers
👤Follower count: 10,000 to 100,000
It’s strange, but the response rate increases as the number of followers decreases. People often think of micro-influencers as more real makers who are good at speaking to small groups of people. If your project tries to reach a certain demographic but doesn’t have a fortune to burn, they would be an excellent and very effective partner.
Micro-influencer in crypto: Defi Made, an individual with over 42,000 Twitter followers, is a micro-influencer in open finance and cryptocurrency.
Nano-influencers
👤Follower count: Less than 10,000
Nano-influencers may not have many fans, but many people often interact with them. Their highly specialized and hyper-local content is the reason behind this. It also speaks to a very specific group of people. These influencers are great at producing affordable word-of-mouth marketing for firms; quality rather than quantity is their game.
Crypto Nano-Influencer: Patrick Luberus, a decentralized peer-to-peer cryptosystem enthusiast, has over 7,000 Twitter followers. It just so happens that his specialty is NANO.
| Type of Crypto Influencer | No. of Followers | Perception | Reach | Engagement | Recommended for |
| Mega-Influencers | 1,000,000+ | Key opinion leaders, CEOs, crypto celebrities | Very high | Low to medium | Big-ticket crypto influencer marketing campaigns that prioritize mass adoption |
| Macro-Influencers | 100,000 – 1,000,000 | Established crypto personalities | High | Medium | Large crypto brands that want to stand out |
| Micro-Influencers | 10,000 – 100,000 | Slightly niche and reliable influencers | Medium to Low | High | Small brands or specific projects |
| Nano Influencers | < 10,000 | Extremely specialized crypto accounts | Low | Very high | Extremely niche or hyper-local projects |
Is engaging with a crypto mega-influencer the only road to success?
Not quite is the truth. Multiple exposures to information make possible users more open to it, according to data. A person needs to be contacted seven times on average before they decide what to do. This shows that fans are not everything. Take Twitter as an example; a single tweet from a large account doesn’t have the same impact as several postings from lesser ones.
Interests Of Influencers
When ambassadors work together, things tend to go better. Many projects don’t have much money to spend on 3–4 influential people yet. It’s better to start with a test campaign using micro or nano-influencers to see which ones work best, if they’re right for the job, and if the audience responds in any way. After that, you can work with the best ones for multiple jobs.
Finding the Right Crypto Project Influencers
Anyone who thinks that spending one time on influencers or any other service will instantly make a project a hit is not reasonable. Lots of work went into ensuring that strategies and tools fit the needs of each project before they hit the market.
Someone with a lot of power may have done well in the past, but that doesn’t mean they will do well again. Different companies have different goals when it comes to the general market. All of them have their plans and goals. Testing and changing strategies are very important because of this.
Set clear goals for influencers
Before involving crypto stars in a big way in your project, you should comprehend its purpose. Start by answering these questions:
- Does the effort want to teach people more, get them interested, or sell them something?
- Do you want to spend a lot of money on star ads?
- How do you want influential people to help your project?
Filter Influencers Based on the Project Goals
The next question is regarding who. It’s already clear “what.” Take some time to think about what kinds of leaders will help you realize your project objectives. Some important steps to keep in mind are:
- Number of followers: Is it enough to reach the project’s goals?
- Engagement Rate: How interested are people in what they share? How many people follow them compared to how often they communicate with others? People who have a lot of power see them as trustworthy.
- Platforms: Which of their social media pages or digital tools can you use the most?
Analyze Their Content
Watch their videos to learn more about them. Ensure that the material’s quality and style are right for your business. Attempt to respond to these:
- What items do they create? In what types of videos do they work? Are they tutorials, vlogs, social media posts, livestreams, podcasts, or something else?
- Do the goals of the project match up with what they suggest?
- How do their friends react when they see their posts?
- What platforms work best with the things they make?
- Have they had the content for a while?
Social Media Presence Check
There is a real sense of trust in the relationship when the influencer’s beliefs, attitudes, and views easily match the business. People in charge will likely share their ideas with their brands. Which is why you need to ask these:
- Does anyone who knows them have any bad news?
- What did they do while it was going on?
- How many different types of bands and artists do they work with?
- Has their public never changed?
Should we be studying influences in such great detail?
That is, in fact, bad news and yes, we should check the details in depth before proceeding further. There is a simple and very useful way to avoid this issue, which is good news. You can avoid a lot of trouble, work, and time by finding a reputable business to assist you in exploring crypto stars. In some cases, only firms that use influencer marketing may know about something.
For example, based on collaborations with celebrities in the past, are they hard to work with? Have you heard if they ever miss due dates? Do they have any experience with scams? This can’t be solved with social media alone.
Ninja Promotion Crypto Influencer Marketing Agency
They use crypto tools that make it easier to work with influencers and humans, as well as automatic checks that show how well an influencer did in past campaigns and if their audience is real. We can help you hire the best influencers for your crypto project with our unique tools, which include Influencer Match-Making, Influencer Management, and Influencer Contracts.
The Best Platforms for Crypto Influencers
People use different social media apps to reach different social media goals for different reasons. All of these places are great for buying and selling cryptocurrency:
Tweets
As of right now, this is the short-form tool. Crypto leaders should follow Twitter for the latest news, market reports, and opinions. A little over eighty of them are on Twitter. Connecting with other people in the community is easy because you can write back, share, and even direct message (DM) them.
For more information on Twitter, please read our full Crypto Twitter Marketing Guide. Additionally, don’t forget to follow these crypto Twitter stars while you’re at it!
YouTube
You should be on YouTube if you want to watch long movies. Cryptocurrency beginners can focus on these 15- or 30-minute lessons on the site. On YouTube, people watch videos that teach, break down, and review goods. They also use it to keep up with tech news and trends.Â
For example, influencers can talk about anything, from how to make a lesson film to their own experience with crypto. Since its release, video lessons have been viewed over a million times, and 65% of celebrities’ views of crypto-related content happen on YouTube.
Telegram
Crypto communities use Telegram to talk about fresh concepts and chances. The chatting app quickly connects people with its group and channel features. Leaders send direct texts to their fans and give them access to special content through Telegram.
| Platform | Strengths | Weaknesses |
| Real-time updates Direct line to thought leaders and innovators | Platform features are not suited for long-form content and in-depth analyses | |
| YouTube | Long-form educational contentMultiple opportunities for content: explainer videos, reviews, new tech and trends, personal and inspirational stories, and more | Producing video content requires proper budget allocation and scheduling |
| Telegram | Direct and intimate line of communicationExclusive community content | Low on awareness as it feels more like an insider thing |
| Visually engaging formatHigh reach and engagement rates | Oversaturated platformLots of competition with other brands |
If artists want to make content that gets people’s attention and is easy to understand, they should post it on Instagram. To reach new people, get the word out about new projects, and build their brands, crypto stars use Instagram’s formula and high reaction rates. They do this by building their names and sharing stories through pictures.
How to Create a Successful Crypto Influencer Marketing Strategy
Making a plan that works is harder than it looks, but these tips can help:
Choose a marketing theme that gets results. Everything begins with the brand or idea. People with many followers get people to buy from you, but you decide what they say about you. Know what you want the leaders to say about the new project or organization.
Get in Touch with the Right People
Now that you know what the leaders will say, you need to find the most convincing ones who can say it honestly. Know exactly how you want to pick leaders and consider things like
Profiles of the Audience: Talking to people who know much about crypto or want to start learning? Meaning for your social media business plan?
Rate of Engagement: People who follow them often answer what they post. Get good answers, do they? Is that the response you want for your project or brand?
The ideal course of action is to collaborate with the Web3 community. The crypto crowd knows a lot about how to swap coins and use wallets, but the Web2 crowd doesn’t know as much. Web3 and Web2 can be used in a project requiring much money. If the project isn’t too hard and a lot of people are supposed to use it, this works great. You can change the information on Web2 so that even people who don’t know much about it can still understand it.
These methods work best for meme tokens and NFT projects that are already well-known. To get more NFT followers, even local celebrities, to join, they can sign partner deals or make a few posts on social media. For example, the project boss will talk about it often, not just once or twice.
Measures of Campaign Success
Finding out if your plan works is easiest when you set clear goals. There are different ways to show that a campaign was good, but some common ones are contact rates, click-through rates, and sales numbers.
Keep Up with Crypto Trends
Every day, more and more people use new technologies like AI, machine learning, and AR/VR. Could they change your coin project or anything else that could change it? These new styles let you try new things and be more creative with your creations.
How to Avoid Common Pitfalls in Collaboration with Crypto Influencers
As with every Web3 project, forming a solid group is the first and most fundamental step. This group of Web3 users who want to trade or make money with tokens is what made the project grow quickly in the beginning. For any Web3 project to work, this group needs to be put together.
Trust, safety, and protection are important to building this group. However, the site’s lack of transparency makes issues like fraud, market manipulation, and regulation violations all too prevalent. When people use crypto star marketing, they often do the following wrong:
- Don’t forget to look at your past. It would help if you learned more about crypto KOLs before you work with them. Check out their present name and the things they’ve done and worked with in the past.
- Try to follow the rules. The crypto business must follow money laws in the United States and other countries. Brands and leaders need to be aware of and abide by these guidelines, as they are designed to protect consumers against fraud.
- Trust the people you work with. One of the best ways to tell if a supporter is real is to see that a well-known company backs them. You won’t have to deal with problems or scams because the service will speak for them and their work.
Why You Should Hire a Crypto Influencer Marketing Agency
If you hire a crypto star marketing service, you’ll have more time and things to do. You can let them do some of the work you give them, like look into and manage leaders and keep an eye on them. Why it’s good for you to work with them:
Advanced Influencer Software
Using criteria such as campaign objectives, target audience, and topic area, they have a massive database of potential leaders that they may pair with your initiative.
Streamlined Workflow
Agencies can contact influencers, match them with campaigns, send out plans, set dates, monitor posts, and more.
Campaign Results That Drive Success
Crypto influencer agency such as Ninja Promo, have access to software and tools that can help you turn your campaign results into data that you can use. This is a great way to determine what works well about each approach and what could be done better.
FAQs
Conclusion
Working with influencers is like working with crypto because it has pros and cons. Because of this, it is always smart to work with a reliable influencer marketing company to help you make your project less risky and more likely to succeed. You can produce interesting content that connects with your audience by joining forces with influencers that are sincere about their interest in the cryptocurrency space and have a real voice. Additionally, you may boost revenues and improve website traffic by putting tactics like affiliate marketing and referral schemes into practice.
